DESIGN STRATEGY AND PRODUCT BRANDING PORTFOLIO

Selected works from Julianna Sudi Digital Design Strategist

CURRENT PROJECTS: THE CARDANO BLOCKCHAIN BRAND FAMILY

BRAND REFRESHMENT

CONVERSION OPTIMIZATION

CONTENT ARCHITECTURE

GRAPHIC LIBRARY

PROJECT FLOW

  • Industry research
  • Style board and brand guideline creation
  • Prototyping user flows
  • Laying out content architecture
  • Applying visual strategy

BRAND STRATEGY

RAPID PROTOTYPING

EXPERIENCE DESIGN

BRANDED CONTENT

PROJECT FLOW

  • Target audience research
  • Wireframing page structure
  • Prototyping click flows
  • Content architecture for product pages
  • Defining and applying visual strategy

MICRO BRANDING

INTERACTION DESIGN

CONTENT ARCHITECTURE

PROJECT FLOW

  • Studying existing app and user feedback
  • Prototyping click flow
  • Building page structure
  • Setting up UI element library
  • Creating and applying brand refreshment

BRAND GUIDELINE

COMPONENT LIBRARY

USER CENTERED DESIGN

BRANDED CONTENT

PROJECT FLOW

  • Organizing existing asset library
  • Creating style guide
  • Optimizing existing pages for usability
  • Rapid prototyping new pages
  • Creating visual design for new pages

VISUAL STRATEGY

CONTENT ARCHITECTURE

LANDING PAGE OPTIMIZATION

PROJECT FLOW

  • Discussing business goals
  • Creating page mock-ups
  • Compiling brand theme
  • Creating custom visual assets
  • Designing different page views

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Juli Sudi © 2019 London | Read more about my approach on juliannasudi.com